Job Description

About the role

As VP of Global Insights, you'll play a central role in how The LEGO Group creates meaningful value for its fans, consumers and shoppers. Leading a global team in developing and leveraging world class methodologies, technologies, data sources and capabilities, you will equip our developers, agency partners and marketers to drive innovation and execution excellence via deep human and business understanding. We believe that such understanding is core to our competitive advantage.

Required Qualifications

•Insights Mastery: Demonstrated ability to drive deep human understanding and sophisticated use of global insights to translate them into meaningful consumer and commercial results

•Future-Forward Mindset: Fluency in emerging methodologies, first-party data strategy, and AI-enabled insights, with a track record of keeping the innovation engine running

•Functional Depth: Deep expertise in the sourcing, synthesis, and embedding of actionable insights into a commercial operation

•Strong Leadership Experience: Proven track record leading large global teams, including evolving ways of working and capability building

•Global Team Leadership: Experience leading large, globally dispersed teams — particularly leading through other leaders. A strong ability to dial up presence in Asian markets is highly valued.

•Collaboration & Influence: Proven ability to drive strong collaboration with internal stakeholders and external partners, acting as a sparring partner rather than merely a service provider

•Performance & Resource Optimization: Demonstrated experience building a high-performance culture and driving resource efficiency

Preferred Qualifications

•Potentially an MBA to demonstrate and broader commercial understanding and rigor (beyond just being an insights expert), but it is by no means a requirement.

What you'll build (your key responsibilities)

Champion insights excellence & innovation:

•Serve as the organization's foremost insights expert across primary research (focus groups, ethnography and emerging methodologies), go-to-market research (path-to-purchase and commercial activation), portfolio research (passions, portfolio research, concept validation, and creative testing), tracking platforms (NPS, brand equity tracking, consumer group tracking), competitive intelligence and data platforms (dashboards, self-service tools, and enabling infrastructure)

•Innovate the insights engine via new methodologies, technologies and data sources

Drive integration across disciplines to solve the most critical business challenges

•Embed the mindset shifts required to enable collaboration and integration across business units and stakeholders that maximizes the impact of our insights engine

•Ensuring clarity of roles and responsibilities, and placing the right people in the right roles to catalyse positive change

•Leading through leaders — empowering, developing, and holding your leadership team accountable

•Fostering a high-performance culture across globally dispersed teams

Drive stakeholder engagement & cross-functional integration and position Global Insights as a true commercial partner:

•Deliver integrated insight solutions for stakeholders across the enterprise

•Inspire and provoke stakeholders to embrace GI as a strategic sparring partner

•Engage in senior-level stakeholder management, including resource allocation (e.g., "handshake" process, agile ways of working), KPI target setting and navigating necessary trade-offs and regional complexities

•Ensure close coordination with adjacent functions including cultural intelligence (Cultures & Futures), Markets & Channels, and Analytics & Insights

Maintain a network of world-class insights partners and enable them to do their best work

•Support GI's primary partner contacts by inspiring and provoking external partners to deliver

Stay connected to commercial realities

•Engage actively with Global Marketing Insights & Planning leadership team, including Global Marketing Planning, Portfolio & Audience Development, Cultures & Futures

•Maintain regular touchpoints with business stakeholders to stay abreast of key developments, opportunities, and context

•Simplify decision-making and help the organization navigate a highly matrixed environment

Foster an environment that drives strong motivation and satisfaction among GI employees

•Driving simplicity in tools, processes and governance

•Supporting strong learning and career development for insights specialists

•Ensuring clarity in roles and responsibilities

•Strong discipline in resource allocation and eliminating duplication