Senior Paid Social Media Manager

Job Description

Ready to shape the future of digital advertising for the LEGO Group in the Western Europe? The Global Media Activation Team needs an experienced media leader to drive paid social media strategy and activation. If you're a skilled people leader with expertise in social media advertising and a passion for crafting world-class campaigns, this is your opportunity.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact! (Start date 1st Oct)

****Please apply with an English CV****

****No relocation support offered****

Core Responsibilities

• Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.
• Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.
• Manage and provide direction for a regional team that oversees paid social media campaigns in Western Europe as the team expands, ensuring alignment with global standards and elevating campaign quality.
• Oversee media team's pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.
• Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.
• Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.
• Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.

Do you have what it takes?

• Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.
• Proven ability to lead a team of individual contributors (or demonstrated leadership potential in managing projects/initiatives with cross-functional teams).
• Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.
• Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.
• Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.
• Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.
• Collaborative and adaptable communicator who thrives in cross-functional conversations and comfortable working with internal and external partners.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.