AI Search & Reputation Manager, Marketing, Enterprise

Your contribution is appreciated

B2B buyers no longer stop at Google. They research through ChatGPT, Claude, Copilot, Gemini, and Perplexity, and the answers those tools assemble are drawn from across the open web: some sources we own, most we don't. Where our SEO program optimizes for rankings and clicks, you'll optimize for citation; how often, how accurately, and how favorably Jabra appears in the answers themselves.

Your responsibilities

• Run ongoing audits of how Jabra and our product categories appear across AI answer engines and traditional search. Understand why we're recommended where we are, and why competitors get the nod where we are not.
• Maintain a live prioritization of the external sources (publications, analysts, review platforms, comparison guides, community threads) that carry the most weight in shaping AI and search outputs about our category.
• Turn your findings into a ranked register of gaps and opportunities: what's missing, what's working and worth scaling, and what will move each. Brief the right team with enough precision that they can execute without you.
• Work with our digital team and SEO agency to make jabra.com as citable as possible: structure, schema, entity clarity, freshness.
• Track and report what's working: answer visibility, citation quality, and share of the questions that matter, so leadership always knows where we stand and what's next.

To perform well in the role, we imagine that you

• Have several years in SEO, digital strategy, or content strategy, with credible work in AI search visibility, answer engine optimization, or generative engine optimization.
• Have a practical grasp of how LLMs surface and cite information, and a working method for testing it.
• Have advanced proficiency with Semrush or Ahrefs, Google Search Console, and an AI visibility platform such as Profound, Peec.ai, or the equivalent agency-provided tooling.
• Write briefs specific enough that a writer, editor, or agency can execute without coming back to you.
• Hold strong opinions about what makes a source authoritative, with the curiosity of someone who'd rather be corrected than comfortable.
• Have experience in B2B technology, consumer electronics, or professional hardware — a plus, but what matters most is that you get up to speed on a category fast and independently.
• Are comfortable training other teams. PR, content, social media, and others need educating on SEO and AEO, and that means challenging how things are done and winning buy-in.
• Really get content quality and user experience; you're not about to spam out low-quality content in the name of AEO, and you have the ingenuity to design content experiences that influence both users and LLMs.

We encourage you to apply

Even if you don’t match all the above-mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation that align with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

How to apply?

Use the ‘APPLY’ link no later than 10 August 2026. Applications are assessed continuously, so don’t wait to send yours. Please note that due to the summer break, we will not start the recruiting process until August.