Communications Lead

Overview of the role

As Communications Lead, you are our communications hero and expert in the team, activating and growing the Nordics B Corp Community while strengthening the position and brand awareness of B Lab Nordics and the B Corp community across the Nordic countries. You build awareness, reputation and engagement to attract participants to events, grow our community of B Corps and increase our share of voice.

Responsibilities

• Content & Channel Management (40%)
  • Creating digital and physical content and materials (social posts, newsletters, email send-outs, web copy, postcards, banners).
  • Building and maintaining the website and other owned channels, ensuring content is up to date and on-brand.
  • Creating, tailoring and publishing relevant content across Nordic channels and monitoring effectiveness to continuously improve performance.
  • Tailoring global or European content to a Nordic context for added relevance and impact.
• Community & Events Activation (20%)
  • Activating the B Corp Community with engaging content and concepts across social media, website, newsletters and campaigns.
  • Managing the Nordic B Corp communicator network and maintaining relationships with local B Corps.
  • Helping the team organise and deliver events, sessions and workshops, including visual and graphical templates and content, from invitations to on-the-day communications assistance.
• PR, Media & Thought Leadership (20%)
  • Supporting PR opportunities and media inquiries, and coordinating with European and global colleagues when needed.
  • Maintaining reputational risk management preparedness and contributing to issues/crisis answers.
  • Developing and publishing thought leadership content, and supporting advocacy initiatives linked to key policy or market topics.
• Strategy, Planning & Performance Management (10%)
  • Developing and executing the Nordic communication strategy, aligned with Nordic, European and global priorities.
  • Translating strategic objectives into annual/quarterly communication plans and campaigns.
  • Monitoring and adjusting activities against goals and budget, using data from web, social, newsletters and surveys (e.g. brand awareness study) to inform decisions.
  • Assisting with B Lab's brand awareness survey and other research or insight-gathering activities.
  • Work with the Nordic team to optimise communications along the B Corp journey (from awareness and exploration to certification and beyond), ensuring clear, timely and audience-appropriate messaging.
• European Network & Internal Collaboration (10%)
  • Representing the Nordic team in European Communication Circles and similar forums, exchanging best practices and coordinating campaigns.
  • Ensuring global and European assets and messages are effectively adapted to local context, while staying consistent with B Lab's narrative and standards.
  • Collaborating closely with Nordic colleagues (community, growth, certification, operations) so communications are integrated into cross-team priorities.
  • Advise the B Lab Nordics Manager and team leads on communications opportunities, risks and narratives linked to our programmes, community and advocacy work.

Qualifications, Skills & Experience

• Native-level proficiency in one of the Nordic languages and in English, in both writing and speaking, with the ability to adapt tone and style for different channels and audiences.
• Background in Marketing, Communications, Sustainability, Business Administration or a related field.
• Experience in marketing communications, with exposure to sustainability topics, and an interest in turning complex ideas into clear, compelling stories.
• Ability to develop and execute communication concepts end-to-end, driving stakeholder engagement in a professional business or organizational environment.
• Ability to plan and produce a continuous flow of social media content and optimizing performance on platforms such as LinkedIn and Instagram, using analytics and KPIs to guide improvements.
• Comfortable working strategically and operationally with KPIs, performance measurement and campaign follow-up (e.g. Google Analytics), and using CRM tools (preferably Salesforce).
• Skilled in managing and updating websites (e.g. WordPress) and creating visual assets using design tools such as Photoshop and Canva.
• Confident in organizing and presenting at both online and offline events.
• Familiarity with PR, local media networks/contacts and local market dynamics is considered an advantage.

What we offer you:

• A four-day workweek (32 hours per week) to promote work-life balance and wellbeing.
• 25 vacation days prorated based on the 4 day work week, plus additional days around the year-end period.
• Volunteer hours to contribute to other organizations.
• Annual professional development budget to help career growth and learning.
• Monthly contributions for pension, health insurance, wellness, mobile phone costs, commuting to the office, and home working.

Application Timeline

The application period will close on 24 July at 17:00 (or earlier if we receive 100 applications). As places are limited, we encourage everyone to apply as soon as possible. We aim to provide an update on your application by the end of July. The first round of interviews is scheduled to take place during the first week of August. We look forward to receiving your application!