B2B Business Development Manager – APAC

Join BoConcept's Global B2B Growth Journey

BoConcept is a Danish premium furniture and interior design brand with more than 70 years of heritage in creating modern, customized spaces. Through our combination of timeless Danish design, interior expertise, and project capabilities, we help clients create inspiring environments that enhance the way people live, work, and connect.
Today, BoConcept operates in more than 60 markets worldwide through a strong network of franchise partners and company-owned operations. As demand for premium, flexible and customized interior solutions continues to grow, our B2B business has become an increasingly important growth driver. We partner with developers, architects, interior designers, hospitality operators, workplace specialists and real estate stakeholders to deliver residential, hospitality, office and mixed-use projects around the world.
As we continue to strengthen our B2B footprint across the APAC region, we are looking for a commercially driven B2B Business Development Manager to join our Global B2B team.
The role can be based either at BoConcept's Copenhagen headquarters or from a home office in a strategically located APAC location that provides efficient access to key markets across the region. You will play a key role in identifying new business opportunities, building strategic partnerships and supporting the continued growth of our project business across APAC.
Working closely with regional teams, franchise partners and key industry stakeholders, you will help position BoConcept as a preferred partner for premium interior solutions and large-scale furnishing projects.

The Role
This is a strategic and hands-on business development role focused on accelerating BoConcept's B2B growth across APAC.
You will be responsible for identifying opportunities, expanding client relationships and converting projects from early-stage dialogue through successful implementation. Acting as a trusted commercial partner, you will connect client needs with BoConcept's design expertise, premium product offering and project capabilities while collaborating closely with internal and external stakeholders throughout the customer journey.
The position is part of BoConcept's Global B2B organization and offers a unique opportunity to help shape our regional growth strategy while building relationships with some of the most influential stakeholders across the design, real estate and hospitality sectors.
Regular travel throughout APAC is expected.

Key Responsibilities

• Manage and maintain HubSpot CRM, ensuring high-quality data, accurate reporting and full pipeline visibility.
• Identify, prospect and develop new B2B opportunities across APAC.
• Build and strengthen relationships with developers, architects, interior designers, hospitality operators, corporate clients and other key decision-makers.
• Drive the entire business development process from lead generation and qualification through proposal development, negotiation, closing and follow-up.
• Prepare compelling commercial proposals, presentations and quotations tailored to client needs.
• Collaborate closely with franchise partners, stores and regional stakeholders to maximize project opportunities and ensure successful execution.
• Monitor pipeline performance, conversion rates and sales KPIs to support continuous improvement and growth.
• Represent BoConcept at industry events, design fairs, networking activities and relevant trade exhibitions across the region.
• Monitor market developments, competitive activity and emerging opportunities within the APAC project and contract furniture market.

What We're Looking For
We are looking for an ambitious and commercially minded relationship builder who thrives in an international environment and enjoys creating long-term business partnerships.
Ideally, you bring:

• 6+ years of experience in business development, sales or commercial roles across international markets.
• Strong hands-on experience working with HubSpot CRM, including pipeline management, lead tracking, reporting and forecasting.
• Experience within furniture, interior design, lifestyle, hospitality, real estate or other project-based industries.
• An established network across APAC, including developers, architects, designers, hospitality groups and other relevant industry stakeholders.
• A demonstrated track record of identifying, developing and converting business opportunities into commercial success.
• Excellent stakeholder management skills and the ability to build relationships across cultures, functions and business partners.
• A proactive, structured and self-driven approach to your work.
• Strong commercial acumen combined with excellent presentation and negotiation skills.
• Fluent English communication skills, both written and verbal.

Why Join BoConcept?
This is an opportunity to join one of the world's most recognized premium furniture and interior design brands at an exciting stage of international growth.
At BoConcept, you will:

• Join a growing global B2B organization with ambitious expansion plans.
• Work with a premium Danish design brand renowned for customized furniture solutions and exceptional customer experiences.
• Help shape and expand BoConcept's project and contract business across one of the world's most dynamic and fastest-growing regions.
• Collaborate with leading developers, architects, designers, hospitality operators and business leaders across APAC.
• Enjoy the flexibility to work either from our Copenhagen headquarters or from a home office in a strategically located APAC market.
• Become part of an international, entrepreneurial and collaborative culture.
• Be given a high degree of responsibility, autonomy and the opportunity to make a direct commercial impact.
• Play a visible role in building long-term growth and strengthening BoConcept's position in the global B2B market.

Questions?
For further information about the position, please contact:
Fernando Cotic Padilla
Global B2B Director, BoConcept
fecpa@boconcept.com
+45 27 10 28 13
Ready to help shape the future of BoConcept's B2B business across APAC?
If you are passionate about business development, relationship building and creating commercial growth in an international environment, we would love to hear from you.